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E-commerce conversion rate optimization : Based on customer satisfaction and user experience surveys : Case: Company X
(2020)
The objective of this thesis was to design an e-commerce conversion rate optimization plan by conducting customer satisfaction and user experience surveys. The thesis was commissioned by a skincare online store operating ...
Conversion optimization : case company Marport Oy
(2022)
The rapid development of technology and the recent global pandemic Covid-19 has forced businesses to rethink their business operations. To thrive in modern day retail world, many companies are required to do their sales ...
Kuvateemojen A/B testaaminen Google Display- ja Facebook-mainonnassa : case: Menestystarinat Oy
(2023)
Opinnäytetyön aiheena oli testata kolmea eri kuvateemaa Google Display- ja Facebook-mainonnassa. Testissä olivat Menestystarinoiden käytetyimmät kuvateemat markkinoinnissa eli oma kuva, kuvapankkikuva ja piirroskuva. Testi ...


